No, Lifestyles of the Cape & Islands
Now three-quarters of the way through its first season, Cape Cod VIEW, the 8-times a year glossy magazine published by Cape Cod Times, is finding its own voice, and the voice is quite lovely.
Long time local writer and View editor Debbie Forman deserves praise for resisting the obvious in most cases and for creating a unique view of Cape Cod.
Debbie has been with The Times for over a quarter century, and before that was Editor of Cape Cod Guide when I ran it for MPG Communications in Plymouth, so I'm very familiar with her wit and style.
After that long in a newspaper newsroom, however, I didn't expect her to find such a contemporary voice, but she really has. And her readers and advertisers agree - it's a very sophisicated and handsome publication.
Ads and circulation up
Debbie told me this week that every issue has had more advertising and more paid subscribers than the one previous. She has held focus groups, reader luncheons, and sample mailings to fine tune her publication.
The magazine business here is very crowded, and Barnstable may be the more "literate" county in America in that respect with over a dozen local magazines listed in our links directory.
Debbie said she was most heartened by the favorable readers comments. A majority of them told her that what they most valued was the depth of the articles as opposed to the fluff in so many similar "city magazines".
The next edition for September-October will introduce a greatly expanded Dining section just in time for us year rounders to go back to our favorite restaurants.
A fairly good example of her luck or editorial skills is the fact that the August edition's cover story on surfing was also the cover story in the Provincetown Banner and Cape Cod Times this past week, but Debbie went to press with he's a month ago.
Prescience is bless.
That kind of timing is rare in local publishing, or perhaps it's just Publisher Peter Meyer's good judgment in staying in-house when he picked his editor.