National firms grab share of local real estate market

National firms like Coldwell Banker and Kinlin Grover are forging deals with previously independent real estate companies

bannerby Pru Sowers

PROVINCETOWN - It is a quiet revolution but a revolution nonetheless.

provincetownIn Provincetown, where residents rose up one year to prevent a Burger King from opening in town, several national real estate franchises have been quietly shopping around for partnership affiliations with local brokers, striking deals with two of the largest offices in town. And two other national franchises have recently opened offices on their own in Provincetown.

Brokers say the national presence in a town where until a year ago each of the 17 local real estate offices was an independent is the result of both the recent decline in the real estate market nationwide and the impact of technology on how prospective buyers search the market. The trend towards national franchise affiliations with local offices may also lead to a consolidation in the Provincetown market, other brokers say, with some of the smaller offices unable to compete with the well-financed nationals.

Read the rest of story in the Provincetown Banner here and comment below.

Above photo: Provincetown's real estate landscape as seen from the Pilgrim Monument in town.  cctoday photo.

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