Target Marketing reports that the Rupert Murdoch-owned Cape Cod Times has an unusual method for losing long-time subscribers.
The magazine writes "Cape Cod is a dicey market for a newspaper... The daily edition of the Cape Cod Times has a circulation of 37,522 and 41,902 on Sundays.
"Twenty years ago, the paper had 60,000 paid readers while the population of the Cape has grown by 30,000 in that time."
But the subscription department doesn't take checks any longer - only accepts automatic credit card renewals - and is losing subscribers because of this and their cavalier attitude.
Read the Target Marketing here.
Murdoch's new online daily lays of 1/3 of staff
Highly touted online daily is in trouble, losing $30M a year
Rupert Murdoch owns the Cape Cod Times (as well as Dow-Jones, Wall Street Journal, etc.) and a wildly promoted new online daily.
Now 18 months after the tablet newspaper’s high-profile launch, and a little more than a month after News Corp. announced plans to split itself into an entertainment company and a newspaper company, The Daily, the tablet-only news publication of Rupert Murdoch's News Corp. first launched on the iPad a year and a half ago, is letting go nearly a third of its staff. About 50 of its 170-person staff will be laid off.
Those staffed on The Daily's editorial and sports sections will be the worst hit, AllThingsD's Peter Kafka reports. "Skeletal versions" of those sections will appear in future editions.
Earlier this month, following reports that News Corp. was considering shutting The Daily down, Editor-in-Chief Jesse Angelo told his staff to ignore “the haters.” But in a memo, he suggested changes were coming.
AllThingssD reports that the cuts come at the same time as News Corp. examines costs at other properties in its newspaper portfolio, in advance of its corporate divorce. News Corp.’s flagship Dow Jones unit, which publishes The Wall Street Journal, has quietly been letting go of some of its business executives; last month, Dow Jones shuttered the print edition of its SmartMoney personal finance magazine.
Read the AllThingssD here.
Here’s a memo from Editor in Chief Angelo.