The Town of Eastham is banding together on Thursday, August 28 to accept the ALS Ice Bucket Challenge. The icy event will take place at 5 p.m. on the Windmill Green, Route 6.
All town employees, residents and visitors are encouraged to come and take part.
Raising money, awareness and goose bumps, the ALS Ice Bucket Challenge has gone viral across every social media platform. According to the ALSA website, the challenge involves dousing yourself or being doused with ice water, posting the video on Facebook, Twitter or YouTube and calling out someone else to take the challenge. That person may decline the challenge and make a donation, take the challenge, or do both.
From sports stars and celebrities to people in your neighborhood, workplace and school, everyone seems to be taking the challenge and spreading the word about ALS. ALS (Amyotrophic lateral sclerosis) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord, according to ALSA.org.
According to an ALS Association release, the organization has received $79.7 million in donations between July 29 and August 25, 2014. Last year's donations for the same time period were $2.5 million. "We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative," said ALS Association President & CEO Barbara Newhouse.
Donations will be accepted for the ALSA at the event. Don't forget to tag your videos, tweets and posts with #icebucketchallenge to become part of the viral wave.