If you are in Hyannis and hankerin' for a Frosty®, you are out of luck for a little bit. The Wendy's Restaurant on Route 132 at the Hyannis Rotary has been closed for a spell, undergoing a multi-level brand transformation according to franchisee Ernest Smily.
In an email, Smily said the Hyannis Wendy's is being rebuilt as part of a corporate-wide reboot. Everything is being reinvented, from building design and food innovation to new packaging, according to Smily.
"It is very different from what our customers in Hyannis are used to, but we think they will really like the fresh look and feel of the new Hyannis Wendy's," said Smily, who has owned the franchise for nearly 30 years.
Smily said the target date to reopen is April 6. The construction is being done by Jaffrey, NH-based Hillson Contractors. Hillson has remodeled several other Wendy's restaurants in New England and built the Wendy's in South Yarmouth ten years ago.
"Wendy's brand transformation is re-energizing all of our touch points with consumers," said Wendy's President & CEO Emil Brolick. "From bold restaurant design to innovative food that consumers' want, to improved customer service, this exciting evolution of our brand reinforces our mission to position Wendy's as A Cut Above."
In addition to the Hyannis location, Smily's company Fashion Food, LLC, also owns the Wendy's restaurants on Old Town House Road in South Yarmouth, on Canal Road in Orleans and on Long Pond Road and Commerce Way, both in Plymouth.