Plymouth, MA native and Roger Williams University grad Madison Mccormack has always had a passion for the outdoors. Madison, who graduated from Roger Williams University, Mario J. Gabelli Business School in May is turning that passion into an adventure-based brand and clothing line labeled Only New England (ONE).
ONE is an original apparel company that is built on the idea of creating a relationship between consumers and apparel, by providing adventure- based designs inspired by remote locations in New England.
Madison joined forces with two of his RWU business major, adventure enthusiasts Charlie Schaefer, of Wilton, CT and Paul Bowlin, of Westport, CT. As Bowlin puts it on the OnlyNewEngland.com website,
“In March of 2016, while other college students were heading to Punta Cana and Cancun for spring break, Mccormack and RWU friends decided to find their own adventure in New England and headed to Cannon Mountain in Franconia Notch, NH. Small business and a passion for the outdoors came up on the trip,” Bowlin says. “Cannon Mountain Observatory Tower in New Hampshire is a featured design, and symbolizes the birthplace of ONE. From there we started to draw designs based on places we had visited, places off the beaten path in New England,” he explains
The ONE team says their goal is to establish a relationship with the consumer, as well as a bond to real life experiences – a story behind each print.
“Each of us has our own adventures, whether the experience is cliff jumping in Newport, RI -- an inspiration for one of our designs – or kayaking and sailing on Long Island Sound. ONE pulls at the emotional side of that experience,” Bowlin adds.
The Business School grads have been extremely innovative and hard working at launching the brand. McCormack, created the company website www.onlynewengland.com, and also found a producer to print high quality designs on a variety of T-shirts and Sweatshirts.
“We have a low-cost business model and work with a clothing supplier that does direct to garment printing. We can order and drop ship without having a large inventory on hand,” Bowlin says.
ONE sells exclusively through their website, but Bowlin said the team has a long term goal of opening retail shops in New England resort areas like Cape Cod.
In the midst of the summer heat, ONE just released their summer line of designs on T-shirts, with more women’s apparel in the pipeline. Pricing on Ts and Sweatshirts range from $22.99 to $37.99 with discounts for first time buyers.
The ONE team is extremely excited about the brand’s success to date, and feels that opportunities come like this only once in a lifetime.
“As newly minted graduates, not many people can say that they are passionate about their first job, or their own boss right out of school,” Bowlin explained. “This just motivates us all to work so much harder since the company’s success is squarely on each of our shoulders.”
ONE does most of its marketing through social media. To learn more: visit onlynewengland on Instagram and Facebook or www.onlynewengland.com .