Cape Cod Fashion Week - How Can Local Businesses Cash in on the Event?

Upcoming fashion event can help boost your bottom line...
John Bourgeois Explains how local businesses can profit from the upcoming Cape Cod Fashion Week (Courtesy photo)

Are you a business on Cape Cod that wants to take advantage of a local event?

Cape Cod Fashion Week is an upcoming fashion event that local businesses can utilize to boost their bottom lines. And you don’t have to be a fashion company to do it.

We caught up with design director John Bourgeois of to get some advice on how businesses can cash in on this upcoming fashion week.

What is Cape Cod Fashion Week?

Cape Cod Fashion Week takes place during the summer months and is one of the heights of the social season. It welcomes both residents and visitors. Here you’ll see new fashion trends being set for the year and you’ll find out what’s in and what’s out.

And it’s all designed to raise awareness and acquire funding for the Dress for Success Cape Cod organization.

So how do you benefit from this as a business?

Get a Stall at the Event Itself

Understand that this event takes place across the entire county. You don’t have to be part of a membership group to set up a stall in a popular location and sell your business.

However, if you do want a stall it makes sense to contact the organizers in advance. The prices will depend on where you want to be located and when you want to market your business.

But, even so, some businesses will simply offer leaflets and other products on a more informal basis. You don’t have to spend big bucks to make your business visible.

Are You a Local Business? Cash in with More Eyeballs

Unless you’re running a hotel, this is not the time to raise your prices in the hope that you’ll be able to increase your business profits.

It’s the time to start offering deals and special promotions in celebration of Fashion Week.

This is the time to focus not on sales but on traffic. The more people you can get to visit your business the higher the chance of boosting your bottom line in the long-term.

You’ll be able to generate local interest, as well as attract clients who’re just visiting for the event.

Become a Sponsor

If you really want to market your business during Cape Cod Fashion Week, you should consider becoming a sponsor. Even at this late stage, they’re always accepting new sponsors. And you can even make progress on next year.

Becoming a sponsor is easy. All you have to do is contact them at [email protected] and you’ll receive a full range of sponsorship packages, where you can make your final decision.

Last Word – The Key to Cashing In

Even more local businesses are in a powerful position to cash in on Cape Cod Fashion Week because it’s a countywide event. It’s not just focused on one specific area.

Take advantage of it by looking into sponsorship opportunities and tailoring your business to getting more people inside.

Prepare in advance and you’re sure to see an increase in your business.

Are you ready for Cape Cod Fashion Week? welcomes thoughtful comments and the varied opinions of our readers. We are in no way obligated to post or allow comments that our moderators deem inappropriate. We reserve the right to delete comments we perceive as profane, vulgar, threatening, offensive, racially-biased, homophobic, slanderous, hateful or just plain rude. Commenters may not attack or insult other commenters, readers or writers. Commenters who persist in posting inappropriate comments will be banned from commenting on