June 7 - 1987: Cape developer sells 'snob appeal' in Mashpee

The developers are looking only for upper-income buyers.

1987: Ordinary folk need not apply?

Cape median house price increased 60% in last 3 years

On this day in 1987, a story in the New York Times, which was picked up in many newspapers across America which subscribed to its wire service,  began with this elitist headline:

Mashpee, Mass.: Developer Sells 'Snob Appeal'

The text which followed began:

Clearing has begun on Willowbend, a $100 million, 410-acre housing development around an 18-hole golf course on the edge of this Cape Cod community. Willowbend has been designed, its promoters say, to appeal to the affluent who want to live in resort-like surroundings on Cape Cod, which has for the last five years been one of the fastest-growing retirement and commuting areas in the nation...

About $20 million of the project's cost is to be for the golf course, a clubhouse, a pool and three tennis courts.  The developers are looking only for upper-income buyers. Daniel C. Hostetter, the president of Cape Harbor Development, said the single-family lots will sell for $139,000 to $239,000 at present market prices, depending on proximity to the golf course...

The total cost of a house and a lot will be about $400,000, Mr. Hostetter said, adding that the three-bedroom condominium units will be priced at $300,000 to $350,000...


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