Prime Motor Group Acquires Hyannis and Hanover Land Rover Dealerships

Land Rover Cape Cod expands Prime's footprint on the Cape...
Land Rover Cape Cod joins Hyannis Toyota and Orleans Toyota under the Prime Motor Group banner (Courtesy of Prime Motor Group)

Prime Motor Group today announced that it has acquired two Land Rover Dealerships in Hanover on the South Shore and in Hyannis, on Cape Cod.

Prime Motor Group is one of the largest and most successful family-operated auto businesses in New England – operating 32 dealerships across the region. 

“We’re pleased to announce that we’ve acquired these new dealerships, which enable us to bring the Prime experience to Land Rover and further expand the Prime Motor Group portfolio in the New England market,” said David Rosenberg, President and CEO of Prime Motor Group. “With these new dealerships, we can bring the Prime philosophy to even more customers on the South Shore and Cape Cod – providing the best in customer service.”

These new Prime Motor Group locations in Hanover and Hyannis deliver a first-rate experience to customers who are shopping for Land Rover’s luxury, off-road SUVs. Prime offers the full Land Rover experience with state of the art Land Rover Experience Centers that offer video presentations on brand history, vehicle features, and off-road adventures.

Land Rover accessories and merchandise are also available at the dealerships, which feature hospitality amenities such as a variety of hot coffee and espresso beverages, soft drinks and customer workstations with Wi-Fi. Prime offers all of these premium amenities along with an incredibly knowledgeable and experienced staff of automotive professionals who are dedicated to helping Prime customers.

“Land Rover is a premium SUV brand that has created great customer loyalty through its high-end features and quality driving experience,” added Rosenberg. “These new dealerships are an ideal fit with Prime Motor Group and the loyal customers we attract with our Fast, Fair and Simple customer service pledge.”


About Prime Motor Group

Prime Motor Group is one of the largest and most successful family-operated auto businesses in New England, with 32 auto dealerships across Massachusetts, New Hampshire, Vermont and Maine. Prime Motor Group’s “Fast, Fair and Simple” pledge means customers can buy with complete confidence. The Prime Price Promise assures every customer an honest price based on true market value, with no hassles and haggling. We offer customers the most fairness when it comes to financing because we offer the most options through dozens of lending institutions. And we make the trade-in process simple and straightforward. Whether customers buy from us or not, our vehicle evaluator always makes a fair, up-front offer.

For more information, please visit welcomes thoughtful comments and the varied opinions of our readers. We are in no way obligated to post or allow comments that our moderators deem inappropriate. We reserve the right to delete comments we perceive as profane, vulgar, threatening, offensive, racially-biased, homophobic, slanderous, hateful or just plain rude. Commenters may not attack or insult other commenters, readers or writers. Commenters who persist in posting inappropriate comments will be banned from commenting on