Prime Motor Group Acquires Beard Chevrolet and Subaru in Hyannis

Expands Prime's portfolio in the Cape Cod auto marketplace...
Prime Chevrolet, formerly know as Beard Chevrolet, at 22 Ridgewood Ave in Hyannis (Courtesy of Prime Motor Group)

Westwood, MA (September 25, 2018) – Prime Motor Group today announced that it has acquired both a Chevrolet and Subaru Dealership in Hyannis, on Cape Cod.

Prime Motor Group is one of the largest and most successful family-operated auto businesses in New England – operating 32 dealerships across the region. 

“We’re pleased to announce that we’ve acquired these two dealerships to provide our Cape customers with even greater selection,” said David Rosenberg, President and CEO of Prime Motor Group. “With these new dealerships located near our flagship Hyannis Toyota, as well as our recently acquired Land Rover Cape Cod dealership also in Hyannis, we can bring the Prime philosophy to even more customers here in Hyannis, and throughout the Cape – providing the very best in customer service.”

The Chevrolet and Subaru stores will be managed by Bryan Scarpellini, the long-term General Manager of Hyannis Toyota and Orleans Toyota. Scarpellini’s leadership will ensure that customers can expect to receive the same level of high-quality customer care they have grown accustomed to at Prime’s other locations over the past 20 years.

These new Prime Motor Group locations in Hyannis will deliver a first-rate experience to customers who are looking to purchase or service their Chevrolet and Subaru. Centrally located to reach the upper and lower parts of Cape Cod, the new locations also offer pick-up and delivery for customers on Nantucket. In addition to Prime’s everyday low prices and complete array of mechanical and maintenance services, these two dealerships will also offer Express Maintenance and full auto-detailing.

Both dealerships provide premium amenities including a drive-thru service reception area, complementary shuttle service, on-site loaner vehicles, and a comfortable waiting area serving refreshments and featuring massage chairs and a large screen television. Customer workstations with Wi-Fi will also be available. Prime offers all of these first-class amenities along with an incredibly knowledgeable and experienced staff of automotive professionals dedicated to helping Prime customers.

“These dealerships offer an easy and convenient option for those looking to service or purchase vehicles on the Mid-Cape,” added Rosenberg. “You’ll have access to a wide variety of new and used vehicles—from work trucks to electric vehicles to exciting new models—all in one convenient footprint, managed by top-notch professionals with strong local roots in the community. The addition of Chevrolet and Subaru to our Cape Cod portfolio enables us to meet the needs of even more Cape customers, who will find our same Fast, Fair and Simple customer service pledge in these new locations.”

We searches indicate thath the dealerships, formerly known as Beard Subaru and Beard Chevrolet, will now be known as Prime Subaru and Prime Chevrolet.


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