Selling Your eBook

So you've written a book...
(Courtesy photo)

Before you can market an eBook, of course, you need to write one. While any word processor will work for banging out a manuscript, LibreOffice is a good choice if you don't have Microsoft Word. Once you have your draft, you'll want to have it edited.

Ensuring Quality

Although you can enlist a friend or family member for this, you really should hire a professional. There are plenty of independent editing groups out there willing to edit your manuscript for a fee. A quick Google search will turn up lots of options.

There are also online communities, like Writer's Digest, where you can connect with other authors and editors. Try to find someone who offers consultations. They'll often edit a small portion of your manuscript for free, so you can find out if you click with their style. Find out what other projects they've worked on. You can do some research to see how those books sold.

You can also find editors on freelance sites like Upwork or Guru.

Making it Desirable

Editing isn't the only polish your book needs. Cover art is the first thing people will see on an online store. This can make the book look professional and interesting, or it can make it look like you don't know what you're doing.

Once your book is ready to go, it's time to make it an eBook. You can convert it directly from the word processing document or get fancy with a layout program like Scribes.

With these steps complete, it's time to consider how to sell ebooks online.

Choosing a Delivery Platform

Shopify can be good if you’re self-publishing. Practically all of the revenue will be yours to keep. You can also sell in the iTunes store, in which case you’ll keep 70 percent of the profit from sales, which is good. However, you do have to become an iTunes Content Provider first. It's free, but it takes some effort.

There’s also Amazon's Kindle store. This venue will give you the most exposure. If you price your book between $3 and $10, you can get 70 percent of the sales. For higher or lower prices, you only get 35 percent, which is a steep drop.

Pricing Your eBook

in general, you should keep your price low. The most commonly purchased eBooks range from $2.99 to $3.99, with $3.99 being most popular price. This makes sense when you’re an unknown quantity. After all, customers are far more willing to take a risk on a $3 eBook than a $10 one. You’ll sell more copies and make more money.

Getting the Word Out

Having your book up for sale is one thing. Getting people to buy it is another. You'll need to do some marketing to get it noticed. Social media is a good place to start with marketing. That's where word-of-mouth marketing comes into play, and it's free. Of course, the exact process of marketing an eBook is unique to every writer. Your methods will vary, depending upon your topic and your time.

With that said, common tactics include starting a blog and releasing free chapters or using it to talk about your writing process. You should also join online forums dealing with your book's topic and become an active member. That gives you name exposure, so you don't have to hard sell the book. Mention you wrote one and the curiosity of the group will do the rest.

Manage Your Expectations

Don't expect to make much money from the first one; you'll have to build your business and reputation gradually. But it's worth the effort.


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