Provincetown, MA: When joe coffee at 170 Commercial Street re-opens this spring, it will be under new ownership: a partnership of three friends—Mark Shaw, Peter McBrien Jr., and Glenn Siegmund— known collectively as MPG recently purchased the business, the Ptown Coffee Corp announced today.
MPG is not just a combination of the friends’ names; it’s also a reference to the expression “miles per gallon,” which in this context evokes the dynamism and vitality customers will derive from the café’s energy and its beverage and food offerings. “It’s all intended to fuel the Ptown community to get the most MPG for their work day or vacation,” says Siegmund.
Together the men bring over thirty years’ experience and leadership in the insurance and financial services industries to the business, expertise in quality assurance and client experience, and an openness to learning the coffee industry, particularly emphasizing the “third wave” artisanal approach.
All three new owners are longtime integral members of the Provincetown community; Siegmund resides in town fulltime and is a volunteer at SKIP; McBrien owns a second home in town, while Shaw is in town as often as his corporate work allows. The friends have for years made joe coffee their own place for socializing and are attuned to the needs and preferences of the café’s client base.
They stress the importance of community in their plans for the establishment. “We hope to blend what joe coffee has been since 1998 with offerings for multi-generational guests and theme-week participants, while ensuring that everyone—locals, year-round residents and second-home owners—can enjoy a regular community place to meet friends and enjoy high-quality products and an excellent client experience,” says Siegmund. They plan to continue original joe coffee products as well as adding new beverage selections and hope for community feedback to enhance their menu choices and decisions.
joe coffee will open in early May and MPG look forward to greeting old friends and meeting new ones. Regular visitors will see familiar faces from the past as part of the new joe coffee team.