Yarmouth, MA – CARE for the Cape and Islands is pleased to announce the launch of a new anti-litter campaign, Take Care Cape Cod. Take Care Cape Cod is modeled after Take Care Tahoe, an environmental stewardship campaign that was created in 2014 by an interagency effort in the Lake Tahoe region. Jill Talladay, Director of CARE for the Cape and Islands, first encountered the Take Care campaign at an eco-tourism conference in Washington D.C. The Lake Tahoe Outreach Committee (LTOC) has given CARE for the Cape and Islands permission to use and adapt the assets and intellectual property from its Take Care campaign. This generous offer presents an ideal opportunity to accelerate CARE’s recent decision to implement a unified environmental messaging campaign across the local region.
Jill Talladay states about the Take Care Cape Cod campaign, “We look forward to building on the success the campaign has achieved on the West Coast and seeing positive results throughout the Cape. Take Care was created to address key impacts humans are having on our environment and remind people in a fun and friendly way about the behaviors we’d like to encourage.”
On March 12, 2019, 62 leaders gathered at the 2nd CARE About a Clean Cape & Islands Summit in Yarmouth, MA. The purpose of the Summit was to adapt and implement Take Care, as a unified environmental stewardship campaign for Cape Cod, Martha’s Vineyard and Nantucket. The result of the Summit was a decision to move forward with a Take Care Cape Cod campaign aimed at reducing litter and single use plastic, improperly disposed of cigarettes and dog waste, protecting our region’s water quality by focusing on run off, and messaging to encourage the practice of Carry In/Carry Out.
CARE for the Cape and Islands will host a soft launch of the Take Care Cape Cod campaign and begin a fundraising campaign to adapt Take Care for the Cape on Thursday, June 20, 2019 at Barnstable Municipal Airport. The Take Care Team along with Barnstable Municipal Airport and Cape Air representatives will be at the airport Noon-2PM to greet JetBlue’s arrival from JFK. The public is invited to attend the event to learn more about how they can become involved in the Take Care initiative and to view the first Take Care messages on Cape Cod displayed at the airport.