As grocers continue to embrace automation to increase in-store efficiencies, I’m reaching out to let you know that Stop & Shop, a neighborhood grocer for more than 100 years, is hosting a 1st birthday party at select stores in celebration of Marty, the tall, googly-eyed robot that roams the retailer's stores searching for spills and potential hazards. This Saturday, January 25th from 10:00am — 2:00pm, community members are welcome to swing by their local participating Stop & Shop at 55 Long Pond Drive (South Yarmouth), 500 Route 134 (South Dennis), Rt. 39 and Rt. 137 (Harwich), 3900 Falmouth Road (Marstons Mills), 24 Route 6a (Orleans), 1220 Iyannough Road (Hyannis), 20 Teaticket Highway (Falmouth), 10 Bates Road (Mashpee) and 65 Route 6A (Sandwich) to join in on the celebration!
The party will be complete with balloons, party hats and everyone’s favorite - birthday cake — as well as fun in-store giveaways. In addition, customers are encouraged to take photos with Marty and share on social media with #martyparty and dance his favorite move — the robot!
Launched in January 2019, Marty and his 300 cousins were implemented in select Stop & Shop stores to identify hazards and spills on the floor - freeing up associates to focus more on customer needs. Marty has been noticed as one of the most significant deployments of robotics innovation int he grocery retail industry. On average, Marty spots nearly 40 spills or other potential hazards in each store every day! Upon locating a hazard, he alerts Stop & Shop associates in both English and Spanish - and stays nearby until it’s cleaned up. In addition, customers - especially kids - have fallen in love with Marty and has created a fun dynamic within stores. Many parents note that they are unable to shop anywhere else because their kids demand to see Marty every week. He also is used as a tool in schools to drive interest in STEM education.