Wareham Re-Brands Itself as a Destination, Not a Gateway

“It’s Better Before the Bridges” campaign highlights Town’s many strengths
Onset Beach (Courtesy photo)

Wareham, MA - The Town of Wareham today announced a rebranding campaign called “It’s Better Before the Bridges,” highlighting the town’s natural beauty, diversity, and business-friendly community.

“It’s way past time people realize Wareham is more than just a gateway,” said Town Administrator Derek Sullivan. “This is a community on the rise, and between our 50-plus miles of shoreline, hiking trails, boating and fishing opportunities, pro-business mindset, and deep sense of community, we want folks to know Wareham has everything our neighbors across the bridge have—just with less traffic and lower costs.”

The rebranding effort consists of a campaign website (www.discover-wareham.com), new tagline, and video that highlights Wareham’s unique features and people. There is also a new logo (in addition to the existing town seal) that represents Wareham’s 54 miles of coastline (more than any Cape town) and diverse commercial industries from traditional boat building to modern technology.

The tagline “It’s Better Before the Bridges” was chosen because while Wareham will always be a geographic and historic gateway of Cape Cod, the town is much more than just a place to drive past. Beaches? Wareham is home to family-friendly shores including Onset Beach, Little Harbor Beach, and Swifts Beach. Quintessential seaside villages? Onset is an historic and charming Victorian waterfront community on the shores of Buzzards Bay with wonderful hotels and local restaurants. Businesses for both tourists and year-round residents? A.D. Makepeace, the world’s largest cranberry grower, is headquartered in Wareham and well-known retailers like Target, Old Navy, and L.L. Bean are located in the Wareham Crossing shopping center. Southcoast Health has chosen to invest $25 million in expanding Tobey Hospital located in downtown Wareham.  Newer innovative establishments like Stone Path Malt, a local supplier of custom and specialty malt to New England craft brewers, has opened up a popular tap room, while cannabis adult-use retailer Verilife provides quality service and products.

But the most appealing differentiators between Wareham and the 15 communities across the bridges are the low tax rate, affordable cost of living, diverse community, and lack of traffic that you experience over the bridges.

“We have a diverse mix of longtime residents and people who have moved here recently because they recognize what a hidden gem Wareham is,” Sullivan said. “Every community has struggles and we’re no exception, but this campaign is about making people take a closer and different look at a community that features everything the Cape has and more. There’s a lot you don’t know about Wareham, but once you discover it, you’ll stick around.”

People on social media can follow along using the hashtag #DiscoverWareham.


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