Southeastern New England's largest vacation magazine moves to bigger quarters
BRG Distribution signs up 100th client on the same day
Best Read Guide and BRG Distribution's news offices at 900 Route 134, Dennis.
When Walter & Patricia Brooks founded Best Read Guides twenty years ago this Spring, they could never have imagined that their dream of a "reader-friendly", free vacation guide would grow to be the largest such network in America.
After all, every other free guide was full of "pay-offs" to advertisers, a ploy easily recognized by today's vacationers who have among the highest education and income profiles of any consumer segment, so the Brookses decided that if readers trusted you to be straight with them, a free guide could own their hearts and their wallets would follow.
A National Network started on Cape Cod
They discovered how true this was by 1998 when Walter & Pat had sold franchises to twenty newspaper companies across America. You've probably picked up one yourself in vacation meccas like Newport, Martha's Vineyard, New Hampshire, Maine, Hilton Head, Savannah, Orlando, Tampa, St. Petersburg, Daytona, Las Vegas etc.
BRG Distribution, moved into their quarters shown above on Route 134 one miles north of Route 6 in Dennis.And this last Monday Best Read Guide and it's companion company,
The complex was completely gutted by BRG Distribution President Jay Brooks who was a construction crew foreman before joining his parents fifteen years ago. The result is a seven-office complex with an art gallery on the lobby shown below. Today Jay is President of both companies.
Among the innovations he has brought to the companies are the fleet of trucks party shown above which act as"mobile billboards" in this county which bans regular billbboards, and he has built over a thousand brochure and publication racks. Many are custom-built for specific high traffic locations, and many are also exclusive. All Jay's drivers are company employees who wear uniforms and refurbish his rack system weekly year round.
1,300 brochure racks from Boston to Providence to Provincetown
The three trucks shown above parked in front of the new offices are half the distribution fleet which distributes over 75% of all the brochures and free publications on Cape Cod. This service coupled with the million copies of Best Read Guide distributed annually gives these companies over 70% of all the advertising dollars spent here to reach vacations who on average spend as much in four days as residents spend in four weeks. A storage facility in the nearby industrial park is ideally located for distribution across this seventy-mile peninsula.
Below is a peek inside the art-filled lobby area of the new quarters, and below that, the conference room use for training and sales presentations.
Above, the lobby, below the conference/traing room. There are seven other offices.