Mary Lou Roberts is Professor Emeritus of Management and Marketing at the University of Massachusetts Boston. Retired from active teaching, she is co-author of two active textbooks. In addition to Internet Marketing, Integrating Online and Offline Strategies, S4th ed. she is a co-author of Social Media Marketing: A Strategic Approach, 2nd ed. She has written about personal data privacy issues since almost the beginning of the internet and is currently active in online organizations that promote personal data protection. She is available to present programs on the subject to organizations on Cape Cod.