Walter and Pat Brooks are the principals of Cape Cod TODAY. They also founded Best Read Guides, and Best Read Guide Franchise Company after thirty years in journalism and travel writing.
Today these pocket-sized, four-color, coated-stock vacation guides are the largest network of vacation magazines in America with over twenty million annual circulation in 40 different editions from coast to coast and in Europe.
In the northeast of the U.S. Best Read Guide literally dominates tourism with editions in fifteen key family vacation areas like Martha's Vineyard, Cape Cod and Newport. These editions are read each year by a majority of Americans living east of the Mississippi. There are over a dozen editions in the southeast including markets like Orlando, Hilton Head, Savannah, Jacksonville, Tampa, Charleston, Augusta, St. Simon's Island, Clearwater, Kentucky, Smoky Mountains, St. Petersburg, and Daytona Beach. The American midwest is covered with a half dozen in the Great Lakes areas plus Branson and Nashville. The latest editions include ones in Palm Springs, Vail, Aspen, Las Vegas, Anchorage and Juneau Alaska and London, England.
Lifelong Newspaper people
Before starting these companies, Walter and Pat had spent decades in the newspaper industry and are frequent contributors to the travel sections of eastern daily newspapers. Walter and Pat have held every position in newspapering including classified manager, retail advertising manager, managing editor, promotion/marketing director, art director, photographer, and publisher. Among their newspaper ports of call have been The Village Voice, New York Post, Greenwich CT Time, Naugatuck CT Daily News., Amherst MA Journal-Record, Enfield CT Press, The Cape Codder and MPG Communications. He was educated at the Taft School, Culver Military Academy and University of Connecticut and has been a frequent lecturer on newspaper design and promotion and niche publications.
The World Wide Web
Since 1995 they launched dozens of Internet travel sites including a unique "Gateway Travel" site located at www.BestReadGuide.com which links to all the on-line editions of Best Read Guide. In 1996 they launched www.CapeCodTravel.com which receives over three million hits a month and recently added a local Newspaper-online at www.CapeCodTODAY.com, and a print and a new eCommerce clearinghouse site at www.eCape.com.
Travel Writers as well
It is a natural extension of launching a half dozen new travel guide editions each year to write about other destinations, ones which may soon host an edition of Best Read Guide. Their columns and travel articles have appeared in The Boston Globe, Baltimore Sun, MPG Newspaper Group, Editor & Publisher magazine and many others. Today each article is also forwarded to the dozens of newspapers in North America which publish editions of their magazines.
These markets include all the major tourism destinations like Orlando, Hilton Head, London, Las Vegas, Vail, Aspen, Newport, Cape Cod, etc. You'll find a list on the "Network" site at www.BestReadGuide.com. Each is associated with the newspaper in each area including many of America's largest.
Walter and Pat, his photographer wife live on Pleasant Bay on Cape Cod. They spend half of each year visiting the local editions of their guides and the other half year travel writing around the world.