The Battle for Barnstable & the Shore Shore

The Wareham Courier has been around for 5,772 weeks.  It doesn't have a web site.

The new Wareham Bulletin has been around 5 weeks.
It does have a web site

This latest CNC new weekly follows by only six months the  launch of their Plymouth Bulletin which is battling the 182 year-old, 11,000 paid circulation Old Colony Memorial.

The Courier is owned by Enterprise NewsMedia, and the Bulletin is the newest addition to the Community Newspaper Company which owns CNC et alfour weeklies on Cape Cod, The Cape Codder, The Register, The Harwich Oracle and the Upper Cape Codder. It in turn is owned by Herald Media Co. which also owns the five daily newspapers shown on the right.

  • The 111 year-old Courier has 5,000 paid circulation.
  • The new Bulletin has 7,000 free circulation delivered by carriers to every household in the town.

The Media Madness begins

We are clearly witnessing the start of a major media war between these two media giants and our own daily newspaper's parent company, the Ottaway Newspaper Co., for what remains of  the people who still read newspapers in the fastest growing three counties in the state, Barnstable, Plymouth and Bristol.  

When Ottaway bought The Barnstable Patriot last week for the Cape Cod Times, they beat out a bid by CNC for the property.  CNC publishes The Register which makes a limp pretense of covering our county seat with three reporters covering the news in that town as well as Yarmouth and Dennis, a clearly impossible task.  Their other newspaper, The Cape Codder, has five reporters covering its six town of the lower cape, which is marginally better since those towns collectively have less population than the three which The Register covers.

The Battle for Barnstable

There is clearly a battle brewing for the town of Barnstable and its 60,000 population whose 20,000 households represent 28% of Cape Cod's nearly quarter-million population. But neither newspaper is  doing even half the job.

While the Patriot's 4,500 circulation is four times the 1,200 newspapers which The Register sells in the town, those two numbers represent only 22% and 6% of Barnstable's town's households respectively, hardly much penetration after over a century of effort. Research by CNC indicated that The Patriot's readers approached a average of 70 year old, not what most advertisers are seeking. 

Of course some of you are already wondering as I am, why CNC invested the time, money, manpower and effort to launch two new weeklies just off-cape in two highly competitive markets which both had strong, well-entrenched newspapers (the Old Colony Memorial and the Wareham Courier) when that same time, money, manpower and effort might have won them a much largest prize - Barnstable

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