Murdoch Shuts Off The Vineyard
Wall Street Journal dumps a gem
By Ezra J. Sherman, Vineyard TODAY.
First, the Cape Cod Times announced it will no longer be making home deliveries on the Island, and now the Wall Street Journal (WSJ) is quitting on us.
Vineyard Today should say has quit since a letter to Island delivery customers announced that the Dow Jones Company (owned by Mr. Murdoch) would cease delivery of the Journal as of April 6th.
Insular ignorance is bliss
So, for nearly a week, Islanders have been walking around making uninformed decisions about how to spend their money and where to vacation.
Other than that what does the Journal really tell us?
The letter from the WSJ is similar to other letters from other newspapers that we have or have yet to receive: "We have explored every possible alternative to continue to deliver your paper via early morning carrier service; however..."
Pretty soon Islanders will have nothing left to read but Vineyard Today and some strange hybrid of Vineyard Style and Stop and Shop inserts.
More and more for less and less
Rupert Murdoch owns dozens of newspapers world-wide. The Wall Street Journal and Ottaway Newspapers are simply the latest, and the Ottaway chair include The Cape Cod Times which is the delivery agency for the Journal in the Times' circulation area.
Since Cape Cod Times stopped home delivery to our Island, that meant the Journal and other papers it delivered stopped as well. The others include the Boson Globe.
"It is a cost cutting measure," says the Times' Joe Allen. Joe is the "member services manager," otherwise known as a circulation director when asked earlier the reason for the suspension of services to The Vineyard.
The Times coupled this drop in its circulation with a 33% increase in the newsstand price.
It was 75 cents and now its now a dollar.
Apparently the latest newspaper theory of how to sty in business is to charge more and more for less and less until they can cover all the expnses and not print any newspapers at all.