Could it be the "newspaper of the future"?
Although the word "paper" doesn't fit anymore
By Walter Brooks
We started capecodtoday.com over a decade ago to fill what we believed was becoming a need for Cape Codders - local news and opinion written by and about Cape Cod exclusively.
The drop in local news we saw back then has grown exponentially ever since as more newspapers are either taken over by giant media groups or simply closed down.
When a local newspaper is sold to a media group, the purchaser has to find ways to pay for the purchase, and the easiest way for a financial person to do that is to cut staff. Since reporters are the highest paid, they go first.
The new owner doesn't live in the local area, and doesn't have to explain these cuts in quality to his or her neighbors at church next Sunday or at the next Rotary luncheon or Chamber of Commerce meeting.
Over time this means a drop in circulation since the readers were buying the newspaper for the very thing the new owner is eliminating, and thus the thing purchased has less value to those it was meant to serve.
This is NOT a situation we either like or applaud. We too were raised reading newspapers, and regret their diminution.
Every newspaper here is losing readers
The latest figures we've seen indicate that less than 17% of Americans under the age of forty read a daily newspaper. CapeCodToday.com is our modest, Cape Cod family-owned response.
We are far from perfect, but always willing to listen to those readers who disagree with our coverage.
The result has been almost embarrassingly successful. Our web traffic last year was up 34% over the year before, and our advertising revenues are increasing almost as fast.