Retail sales in Massachusetts were up 4.4 percent during November compared to November 2012, according to a Retailers Association of Massachusetts survey of its members.
The survey reflects reports from “mom and pop” stores and does not include transactions at chain stores. The association reported that sales were up 3.3 percent this past weekend over Thanksgiving weekend 2012.
As the Wall Street Journal reported today, it was a pretty grim long weekend for the big retailers, who used heavy discounts and early opening times to lure customers into their stores, only to see them spend less than they did last year.
In Massachusetts, at least for smaller individually-owned so-called "Mom & Pop" stories, the news was much better.
In a statement, association president Jon Hurst called it a “great start” to the holiday sales season and said the results were “in line with our expectations.”
December tougher: One less weekend between Thanksgiving and Christmas
Hurst said, “December will be a challenge given the calendar. We are facing one less shopping weekend in December prior to Christmas than we had last year, and that means potentially less shopping trips and therefore fewer impulse buys for those weeks. But given the season to date, we believe our original projection of a 3.5% increase for the season remains achievable.”