Cape Cod Times magazine View dead at 10

What's black and white and dead all over
Another Cape Cod print publication ends its run.

The Cape Cod VIEW ends its ten year run

The Times ceases publication of its glossy magazine

In yet another example of the collapse of the print industry, Cape Cod VIEW, the ten-year-old, glossy lifestyle magazine published by The Cape Cod Times, will be closed down after the current edition.

Cape Cod VIEW came out eight times a year and sold for $4.95 on the newsstand or $18.95 for a year's subscription.

The publication was launched as competition to Cape Cod Life whose subscription price is a third higher, but the VIEW never found its niche, and recent issues have trended towards plugs for its advertisers, usually a sign of the imminent death for any paid circulation publication.

Cape Cod Times Publisher Peter Meyers said, "We come to this decision with the understanding that business success requires difficult choices in a sea of opportunity."

In an effort for full disclosure, I am the founder of Best Read Guide, a network of free vacation magazines which, despite the fact that it is free to readers and supported entirely by its advertisers, does not include editorial plugs for it advertisers.

A more reasonable explanation - The next shoe to drop

A more cynical view is that the Times' new owners, GateHouse Media, are simply continuing their efforts to trim expenses after laying off 17 staffers, cutting content and raising the newsstand price a month ago.

In a published report in the Times back then, Publisher Meyers said that "profitability has declined steadily since 2009".

GateHouse media is America's largest chain of newspapers, and after coming out of bankruptcy last month, must trim expenses to offset the continuing loss of advertisers as businesses switch to online media.

GateHouse will soon realize that the most valuable part of the Cape Cod Times is its property on Main Street in Hyannis.

You'll know they figured out another way to keep it afloat when they put that property on the market for sale and move the newspaper to the industrial park where they print it.

Black and white and dead all over

As a further example of the print media problems, the Tribune Co., which includes the L.A. Times and the Chicago Tribune, announced that it was cutting 700 newspaper jobs as ad revenues continue to plummet.

Even worse is today's column in the Huffington Post entitled, "How the Newspaper Business Became a ‘F**king Disgrace’".

You probably remember the riddle, "What's black and white and re(a)d All over"?

It's time to change that to "What's black and white and dead all over".


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