Dr. Paul Ciaccio has operated his eye care practice in Orleans for forty years. He has treated two or three generations of the same family and knows his community well.
This all winds down in a few weeks’ time, when Dr. Ciaccio will retire and move to Georgia. However, the traditions of his small town optometric practice will endure under the stewardship of Dr. Raymond Escher.
A fixture in Cape Cod optometry since 1972, Dr. Escher joined the practice in January. The two doctors are in the final weeks of a well-planned transition.
Talking with these two men is an educational event. Both are passionate about their profession and are totally focused on their patients. “When you come to us for eye care, you always see the same people. We are there with you every step of the way,” says Dr. Ciaccio.
Dr. Escher adds, “When you visit this practice you are always seen by a licensed professional. We don’t use technicians and sales consultants. You’ll be examined by a doctor and your eyeglasses will be fulfilled either by the eye doctor himself or a licensed optician.”
Indeed, both doctors reflect of their many years on the Cape. “I might’ve provided a patient’s first pair of glasses when she was in grade school and now I’m watching her cataracts while her grandchildren play in the waiting room,” reflects Dr. Escher.
Independent is better
In an independent practice like the Ciaccio-Escher office, the doctors take the time to listen to you and to get to know you. “There are no high pressure sales in our showroom,” boasts Dr. Ciacco.
“There is no substitute for experience,” stresses Dr. Escher. “I’ve been practicing on the Cape since 1972. I know my patients and treat them all as the unique individuals they are.”
Many people might think an independent eye care center is not competitive on price. “Nothing could be further from the truths,” says Dr. Ciaccio. He reports that the practice’s contact lense prices are comparative with online and big box store prices.
The practice makes its own single vision lenses, so it’s possible to get your eyeglasses just as fast as at a retail eye care chain.
Dr. Escher stressed that the practice has state of the art technology but there is simply no substitute for deep experience and personal knowledge of their patients.
A changing profession
The two doctors reflected on what has changed in eye care over the past forty years. Dr. Ciaccio talked about how optometrists’ recent ability to administer and prescribe medications has allowed him to offer much more comprehensive services to his patients.
Dr. Ciaccio also mentioned that the advent of eye care insurance has made his practice more accessible to new patients but required that he create “much infrastructure” to conduct the insurance billing.
While the physiology of the human eye has not changed a bit in 40 years, Dr. Escher says that the way we use our eyes changes a patient’s eye care needs. Many people today use their computers and other devices virtually 24/7, creating eye strain and muscle fatigue in such patients. “We find out as much as we can about how the patient uses their devices and try to support them with appropriate prescription lenses.”
A fond farewell from Dr. Ciaccio
Come mid-June, Dr. Ciaccio will hand the keys over to Dr. Escher and head for the warmer climes of Georgia. He leaves with fond memories and deep gratitude to his patients of four decades. “It has been an honor to be your optometrist all these years. I appreciate your trust and am proud to have been part of the greater Orleans community,” declares Dr. Ciaccio.
www.eschereyecare.com – Phone 508-255-0444 – 58 Main Street, Post Office Square, Orleans