Summer Intern Chronicles: Lucy Woodward from University of Lynchburg

Marketing intern at Cape Associates, Inc.
Lucy Woodward is a rising senior at the University of Lynchburg. She is interning this summer with Cape Associates in Eastham. (Courtesy photo)

My name is Lucy Woodward and I will be a senior at the University of Lynchburg. I am currently a Marketing intern at Cape Associates, Inc. in the Eastham office.

Being in a professional workplace rather than a classroom, has helped me learn all about the workplace culture, employee relations and new experiences that I would not have gained otherwise. My internship has changed my professional outlook for the better. I say this because my major is Communications with an emphasis in Public Relations, but since I have been doing mainly marketing- based projects here, my perspectives on marketing have totally changed. I am a very visual person so going to Photoshoots, writing blog posts for our website, flagging our featured articles in magazines, etc. has been very satisfying and enjoyable.

One person that has had a strong influence in my development as in intern here is the Director of Marketing, Andrea Baerenwald. She has not only allowed me to take on projects and add my own touch to them, but she has also taught me about SEO keywords, topic clusters, how to write a successful blog post on Word Press, re-sizing images to fit on our website and multiple other helpful takeaways that I will continue to use down my career path.

I am very lucky to be able to have had such an amazing internship opportunity at Cape Associates, Inc. I would not have chosen to spend my summer anywhere else as I have gained valuable networking skills, a professional experience and most importantly, received feedback from someone who works in a new-found desired field of mine on a daily basis.


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