64% of consumers believe that SMS is an effective way of communication.
5 reasons customer's opt-in for a brand's messages are:-
- coupons or deals (77%)
- personal alerts (50%)
- being in the loop (48%)
- more meaningful content (33%)
Here are 5 fun ways to incorporate text messaging into your business
1. Slides from your presentation
Giving a presentation or holding a seminar is an excellent way to grow your audience and convert potential customers. Have them text a keyword to your number so that you can email the slides. This will be an automated process if your email marketing software package integrates text messaging. Set it up ahead of time, so it's all ready to go at the end of your presentation - instant gratification is a satisfying thing for your attendees!
2. Sign up for communications
Opting into your communications has ne'er been easier. Obtaining their mobile number makes it easy for your customers to interact with you. Text messages have a ninety-eight percent open rate, whereas email has a 20% open rate solely.
74% of respondents report an improved overall impression of companies that interact with them via text marketing.
3. Appointment Reminders
If you have a service-based business, leveraging text messaging to inform and confirm appointments is essential. Not only is it convenient for your customers, however it additionally keeps cancellation rates low. 70% of respondents agree that using text messaging is an excellent way for a company to gain attention.
Somebody opts-in to your web site lead magnet, capture their mobile number so that you can create a thoughtful follow-up. It is a great way to streamline communication. Ask how they're doing, did they relish the opt-in, do they need any assistance, etc. As many as 45% of individuals reply to branded text messages they receive.
It takes to reply to an email, however only ninety seconds to respond to a text message
Text messaging is excellent for coupon distribution and flash sales. 90% of individuals open and browse a text after three minutes of receiving it. Meaning, texting a few flash sales or a coupon will produce a way of urgency for your product or service.
Over 80% of individuals use text messaging for business and 15% said more than half of their messages are for business purposes.
Piggy-backing on couponing and flash sales, using text messaging throughout a product launch will any your efforts. Messages sent to sales prospects have a 40% higher chance of a conversion.